Canadian fashion brand Joe Fresh has collaborated with Roxy Earle, a body-positive activist and reality TV personality, to launch a new collection that celebrates confidence, comfort, and style. The collection features a range of clothing items, including dresses, swimwear, tops, and bottoms, that are perfect for vacation or leisure activities.

Roxy Earle, who is known for promoting self-love and body positivity, was thrilled to work with Joe Fresh on this project. She said, “I wanted to create a collection that was inclusive and empowering, and that celebrated all women, no matter their size, shape, or background. I’m excited to have partnered with Joe Fresh, a brand that shares my values and mission.”

The collection includes a variety of styles, from flowy maxi dresses to high-waisted bikinis, that are designed to flatter and enhance all body types. The pieces are made with comfortable, breathable fabrics that are perfect for warm weather, and come in a range of bold colors and patterns that are sure to turn heads.

One of the standout pieces in the collection is the “Roxy Dress,” a maxi dress with a flattering V-neckline and flowy silhouette that can be dressed up or down for any occasion. The dress comes in four different colors and is available in sizes XS to 3X.

Another popular item is the “Roxy Bikini,” a high-waisted two-piece swimsuit that is both comfortable and stylish. The bikini is available in four different colors and can be mixed and matched with other items in the collection.

In addition to the Roxy-branded items, the collection also includes a range of other clothing items that are perfect for vacation or leisure activities. These include breezy tops, comfortable shorts, and versatile jumpsuits that can be worn from day to night.

The Joe Fresh x Roxy Earle collection is available online and in select Joe Fresh stores across Canada. Prices range from $19 to $79, making it an affordable and accessible option for fashion-conscious women of all sizes.

Overall, the Joe Fresh x Roxy Earle collection is a celebration of confidence, comfort, and style. With its inclusive sizing, bold colors, and flattering designs, this collection is a must-have for anyone looking to elevate their vacation wardrobe or embrace their body positivity