Google is set to unveil its latest development in the field of AI search, in response to Microsoft’s recent advances in the area. The technology giant is expected to launch a new search algorithm that will incorporate advanced machine learning capabilities, enabling it to deliver more personalized and accurate search results.

According to reports, the new algorithm will be capable of understanding natural language queries and interpreting user intent in real-time. It will also have the ability to learn from user behavior and deliver personalized search results based on individual preferences and search history.

The development of the new algorithm comes in response to Microsoft’s recent announcement of its own AI search technology, which promises to provide similar capabilities. Google, however, remains the leader in the search engine market, with a market share of over 90%.

The introduction of advanced AI capabilities into search engines is expected to revolutionize the way people interact with technology. It will enable more personalized and accurate search results, as well as making it easier for users to find the information they are looking for.

Moreover, the technology has significant implications for businesses, particularly those in the e-commerce sector. With more personalized search results, businesses will have greater opportunities to target specific audiences and promote their products and services.

Overall, the development of advanced AI capabilities in search engines represents a significant step forward in the field of technology. As Google unveils its latest offering in response to Microsoft’s AI search challenge, it will be interesting to see how this technology evolves and how it will impact the way we interact with the digital world.