Emerging Beverage Trends Shaping the US Market in 2023

The beverage industry is always evolving, with new products and trends emerging each year. As we move into 2023, there are several emerging beverage trends that are shaping the US market. Here are some of the most notable trends:

1. Low- and no-alcohol beverages: Health and wellness trends continue to drive consumer demand for low- and no-alcohol beverages. This includes a rise in alcohol-free beer and spirits, as well as non-alcoholic versions of classic cocktails.
2. Plant-based options: Plant-based milks, such as almond and oat milk, have been growing in popularity over the past few years. Now, we are seeing plant-based options for other beverages, such as plant-based protein drinks and plant-based coffee creamers.
3. Functional beverages: Beverages with added functional benefits, such as probiotics, adaptogens, and vitamins, are becoming increasingly popular. Consumers are looking for beverages that can provide them with more than just hydration.
4. Sustainable packaging: As consumers become more environmentally conscious, there is a growing demand for beverages that come in sustainable packaging. This includes everything from compostable cups to reusable bottles.
5. CBD-infused beverages: Cannabidiol (CBD) has become a popular ingredient in the health and wellness industry, and we are now seeing it being added to beverages. CBD-infused beverages claim to provide a range of health benefits, including reduced anxiety and pain relief.
6. Sparkling water: Sparkling water continues to grow in popularity as a healthier alternative to soda. Brands are now offering a wider variety of flavors and packaging options, such as sparkling water in cans and bottles.
7. Cold-brew coffee: Cold-brew coffee has been a growing trend in recent years, and it shows no signs of slowing down. Consumers are looking for smoother, less acidic coffee options, and cold-brew fits the bill.
8. Hard seltzers: Hard seltzers, which are low in calories and alcohol content, have exploded in popularity over the past few years. Brands are now offering a wider variety of flavors and marketing these beverages as a healthier alternative to traditional beer and wine.

These emerging beverage trends reflect changing consumer attitudes towards health and sustainability. As the market continues to evolve, we can expect to see more innovative and exciting beverage options in the years to come.