Many agencies and marketing departments now have entire departments dedicated to blogger outreach as a core digital marketing tactic.

Using this guide, you will implement the outreach process and earn media coverage from the very beginning.

The practice of blogger outreach sometimes referred to as influencer outreach or digital PR, lets you reach out to digital publishers to help your brand gain publicity.

Typically, the personality doing the outreach offers the publisher the chance to receive publicity by writing a quote for their blog, podcast, or website or by arranging an interview, sample product, or some other incentive.

Advantages  of reaching out to bloggers

Reaching out to bloggers may provide the following benefits:

• Backlinks that will boost SEO for your site (most outreach teams’ main goal)
• You should have links that don’t indicate follow (nofollow) for your website. You still need them if you want your site to get traffic.
• Your brand becomes better known and more recognized
• Makes your authority known
• Promote your own content with your channels

How to reach out to bloggers?

Different types of blogger outreach are available to you, and your business will determine the strategies you choose.

1. Promoted posts

The posts are written by a blogger who gets paid to mention and publish your brand, and they include links back to your site.

The sum of payment required to pay for a supported post is determined by the blogger’s reputation and impact, as well as the form of post requested. Be sure to negotiate on conditions ahead of time and make it known what you would like from the post.

Advertising Standards Authority (ASA) says bloggers should always clearly state that they have received payments for their posts, so the disclaimer for a sponsored post will usually state this.

2. Make Unique content

When you initiate a link with a blog, make sure that the blog will be eager to post your quality content. So be sure your content aligns with the needs and values of bloggers so they will post your original, researched, and well-written content.

Writers are sometimes faced with lengthy writing processes, so it is vital to take your time and deliver high-quality content that users can relate to.

3. Stay close to your niche by building relationships.

After demonstrating to niche publications your knowledge to create quality content, try to form relationships with these individuals. Building a business relationship benefits both parties, so examine whether they are likely to continue working with you in the future.

If you want to establish a solid relationship with a niche blog, you can start by following them on social media and responding to their blog posts. Also, share their blog posts on social media.

If you would like to extend your relationship through instant messaging, you could also consider doing so. It’s important to keep in touch with them through instant messaging to be aware you and your business exist.

4. Reviews of the product

Bloggers can receive products from businesses in exchange for reviews in videos, blog posts, and photos on social media platforms.

Bloggers are always looking for free stuff, so it’s inevitable that they will say positive things about your product before they’ve even used it. If they like it, you can be sure that they will talk about it.

5. Features of the products

Product features are similar to reviews but are not necessarily formal reviews. Instead, they tend to be part of an overall post.

An awesome backpack from your company could be mentioned casually by a travel blogger who writes about their trip to Spain.

Bottom Line

You need to combine your content marketing efforts with an incentive to implement effective blogger outreach.

There are many products available as competition prizes, and some that can be ordered as one-off products.

Everything that will help a blogger achieve more visibility and a better status will be regarded as a shiny penny.