Hermès, the renowned luxury fashion house, is known for its exquisite craftsmanship and iconic designs. Among its most famous creations is the Kelly Bag, named after the actress and princess Grace Kelly, who famously used the bag to shield her pregnancy from paparazzi in the 1950s. The Kelly Bag has become a symbol of timeless elegance and sophistication, and it was recently the star of a unique film screening at an Hermès shareholders meeting.
The film featured singing Kelly bags, animated versions of the iconic handbag, performing a musical number set in the Hermès flagship store in Paris. The bags sang and danced to a catchy tune while showcasing their different colors and sizes. The film was produced by the French creative agency Herezie Group and was a playful and imaginative tribute to the Kelly Bag and its enduring appeal.
The screening took place at the annual Hermès shareholders meeting, which brings together the company’s shareholders to discuss its performance and future plans. The film was a surprising and delightful addition to the proceedings and showcased the company’s commitment to creativity and innovation.
The Kelly Bag has been a staple of the Hermès brand for over half a century and is still highly sought after by fashion enthusiasts and collectors. The bag is made by skilled craftsmen in the Hermès workshops in France and takes up to 25 hours to produce. The bag’s design is simple yet elegant, with clean lines and a signature turn-lock closure. It has been worn by countless celebrities, including Victoria Beckham, Beyoncé, and Jane Birkin, who famously inspired the design of another iconic Hermès bag, the Birkin.
The Kelly Bag has become a symbol of luxury and exclusivity, and it is no surprise that it was chosen as the subject of this unique film screening. The singing Kelly bags brought a lighthearted and whimsical touch to the shareholders meeting and showed that Hermès is not afraid to have fun and experiment with new ideas.
In conclusion, the musical tribute to the Kelly Bag at the Hermès shareholders meeting was a creative and memorable event. The film showcased the company’s commitment to quality and craftsmanship, as well as its ability to innovate and surprise. The Kelly Bag remains an iconic and beloved piece of fashion history, and this screening was a fitting tribute to its enduring appeal.
