Samsung is one of the largest and most well-known smartphone manufacturers in the world. Their flagship Galaxy S series has been a best-seller for years, and the S23 is eagerly anticipated by tech enthusiasts and consumers alike. However, many are surprised to learn that Samsung is still using inferior displays on its flagship phones.

The Galaxy S23 is expected to be released later this year, and rumors suggest it will feature a 1080p resolution display. This is a major disappointment for many, especially considering that most other flagship smartphones, including Samsung’s own Galaxy Note series, have already moved on to 2K or even 4K displays.

So why is Samsung still using inferior displays on its flagship phones? The answer lies in their strategy. Samsung is known for producing a wide range of smartphones, from budget-friendly devices to high-end flagships. They need to differentiate their products and offer various options to cater to different customer needs and budgets.

By using a 1080p display on the Galaxy S23, Samsung can keep the price of the phone down, making it more accessible to a wider range of customers. They also know that many consumers cannot tell the difference between a 1080p and a 2K or 4K display, so it’s not a significant downgrade for the average user.

However, Samsung’s decision to use a 1080p display does come with some downsides. The lower resolution means the screen will not be as sharp, and text and images may appear slightly pixelated. The phone may also struggle with battery life, as a 1080p display requires less power than a 2K or 4K display, which could lead to a shorter battery life.

Despite these potential drawbacks, Samsung is confident in their decision to use a 1080p display on the Galaxy S23. They know their customer base well and believe that the majority of users will not be significantly impacted by the lower resolution. And for those who do prioritize a higher quality display, Samsung offers their Galaxy Note series with 2K displays.

In conclusion, Samsung’s decision to use a 1080p display on the Galaxy S23 is part of their broader strategy to offer a range of smartphones at different price points. While it may disappoint some consumers who were hoping for a higher resolution display, it ultimately allows Samsung to keep the price of the phone down and make it more accessible to a wider range of customers.