Instagram offers the possibility to create a loyal following for your brand while at the same time being a highly targeted visual marketing platform.

Today, over 500+ million people use Instagram daily. It is known to be one of the most popular social services globally, appealing to some of the world’s most prominent audiences.

However, just like all other kinds of social networking, there are right and wrong ways of using your Instagram profile and creative methods and strategies.

The objective of this article is to help you to learn how to build a wide following on Instagram and increase interest over time—one that’s full of actual people, not inactive, fake people.

1. Connect with your audience.

Instagram growth depends a lot on measurement. Many advertisers mistake only looking at feedback and ratings without considering the people behind those numbers.

You must contact your fans and engage in a chat if you wish to increase your Instagram following.

Please always remember that just because someone views your content does not mean following you. The moment you have the chance to engage a potential follower, you should do so.

2. Cooperate with others.

Collaboration with others by collaborations or influencer projects is another perfect way to win Instagram followers.

This can be seen in our brand highlighting with Blume. Blume provides access to Buffer’s followers via original Instagram Stories and the Highlights that accompany them.

Buffer will be a Blume sponsor, but they’ll also share Buffer’s stage with their followers, so it’s a win-win situation.

3. Examine the results.

One way to grow your Instagram presence is to find out what appeals to your new Instagram followers.

In addition to Instagram Insights and third-party analytics apps, several Instagram measurements can be tracked directly in the app.

Do not get distracted by ego measurements such as shares and tweets. Instead, look at what the metrics are telling you.

When testing out a new hashtag, metrics such as new followers and reach can give you a better sense of worth than actual followers’ likes.

Impressions, however, indicate the hours of the day during which your content is likely to be viewed if you are adjusting your posting schedule. The metrics you prioritize can be determined based on your end goal.

4. Livestream using Instagram.

Instagram Live allows you to stream content to your fans and interacts with them in real-time, making your social media marketing campaign more effective.

In Instagram Stories, a ring appears around your profile picture whenever your brand begins a live video stream to remind followers that they can watch it.

If you begin a Livestream, also your followers will be notified. When you’re done with your Livestream, it should be saved as an Instagram Story for 24 hours.

Try to remember that Instagram Live is a very immersive experience. Your fans will most likely comment on you while you are doing live streaming or coming live, so find some way to get them to join you.

5. Get more followers.

This may seem like common sense, but it is worth repeating: so, do not be reluctant to enlist your audience on occasion.

In the same way that YouTubers ask their users to follow them at the end of their posts, you will invite audiences to join you for more content.

The people you post will be intrigued by what you post on Instagram, but they won’t follow you unless prompted to do so.

You could even talk about it in your Instagram captions or your content by telling your audience what they’ll get if they sign up or by teasing them with great new stuff.

Final Thoughts

All of the points we discussed above will help you achieve more followers on Instagram, but they are not necessarily checkbox products.

The social media marketing policy needs to be carried out following company guidelines.

Making time for posting and organizing can be challenging. Managing commitment can be even more challenging.